Lady Gaga has released an arty farty new film promoting her forthcoming fragrance, Fame.
The black and white flick, titled “Formulation,” is set in the so-called “Haus Laboratories” in Paris, and stars multiple half-naked men seductively cooking up Gaga’s scent.
And to add to the artistry, the whole thing is voiced by some flirtatious Frenchman. But fear not, monoglots, there are subtitles!
Yesterday (July 18), Gaga took to Twitter to tell her Little Monsters that she was readying the film, and to also thank those involved with the production:
So excited, gonna post a film by Todd Tourso, Reggie Know, Rob English, Kenneth Robin. Its called “FORMULATION” and is for my fragrance FAME
Lady Gaga (@ladygaga) July 18, 2012
Fame, which is the first black perfume ever (apparently), is set to be released in September, to coincide with Gaga’s new album.
The new film claims the fragrance will be made from “pulverized apricot, crushed heart of tiger orchidea and tears of belladonna.”
And nope, we don’t know WTF any of that means, either!
Check out “Formulation,” below. It’s right glamorous, like.