So it seems that all the transparent publicity stunts have paid off.
Despite resorting to such desperate measures as exposing her breasts, ignoring the gun-prop ban in the wake of the Aurora shootings and flaunting her new terrible tattoos in a bid to overshadow Lady Gaga, Madonna has today been announced as the most successful female touring artist in history.
The former Queen of Pop’s 2012 ‘MDNA’ tour, which took in 88 dates from May 31 in Israel to December 22 in Argentina, grossed an incredible $305 million at the box office, landing the No.10 position on Billboard’s Boxscore all-time chart.
It joins her 2009 ‘Sticky and Sweet’ tour, which grossed $408 million to finish third on the list, making her the only female artist to occupy two Top 10 spots.
Arthur Fogel, the head of MDNA promoter Live Nation’s Global Touring Division told Billboard:
“It seems like I have said this a number of times following Madonna tours – five times to be precise: the overwhelming global success of the ‘MDNA’ tour proves yet again that Madonna is the greatest female touring artist.
“As this tour takes its place as one of the most successful in history, I can’t help but enjoy the fact that it is the millions of fans who determine that. Thank you to [Madonna manager] Guy Oseary and the entire staff and crew of ‘MDNA’.”
But after releasing such a terrible accompanying album, it will be interesting to see whether the figures will remain as high for her next round of attention-seeking shows.